Guides

Dispatch best practices for meal delivery

Dispatch is the shortest phase of the day and the one with the highest error density, because it is where information stops flowing and vehicles start moving.

What good dispatch looks like

  • Load in reverse route order

    The first stop comes out first. Obvious, frequently not done, and it costs a minute at every door when it is not.

  • Count before the doors close

    Boxes against the manifest while the kitchen is still reachable. Afterwards a discrepancy is a return trip.

  • Brief only the exceptions

    A driver on a familiar round does not need the whole list read to them. They need the three stops that are different today.

  • Confirm cold chain at departure

    Not at packing. The gap between the two is where summer temperature problems begin.

  • Stagger departures by area

    Where rounds overlap geographically, sequencing departures avoids two vans in the same community at once.

The information cliff

Once the van leaves, the driver has whatever they carry. If that is a printed sheet, it froze at print time; if it is the live record, it keeps updating. Every dispatch practice above is partly compensating for that cliff.

Removing the cliff is worth more than optimising the practices around it, which is why a driver reading the current record changes dispatch more than any briefing routine.

Measure departure time

It is the single most useful dispatch metric and almost nobody records it. A round leaving thirty minutes late arrives late at every stop, and the cause is nearly always upstream — packing overran, or a conflict was discovered too late.

Tracking it turns a vague sense that mornings are chaotic into a specific, fixable question about which step is running over.

Common questions

What is the most useful dispatch metric?
Departure time. A late departure delays every stop on the round, and the cause is almost always upstream — packing overrunning or a conflict found too late to absorb.
Should drivers be briefed on every stop?
No. On a familiar round they need the exceptions — the new customer, the changed address, the stop that failed yesterday. Reading the full list wastes the window and buries the important three.
Why load in reverse route order?
So the first stop is the most accessible box. It sounds trivial and saves a minute at every door, which across twenty-odd stops is a meaningful share of the round.

See how this works in practice

The home page walks through the same mechanics against a real admin loaded with a demonstration kitchen: production, packing, routes and the customer side.